Customer Journeys – Christopher Lena (Apparel)
The Right Shirt Gets the Right Software
Whether looking for cozy baby clothes, or casual clothing for the whole family, many people turn to the Kavio! brand for their high-quality and competitive prices. However, Kavio!’s legacy systems struggled to keep up with their customer’s demand for a pleasant online buying experience. Kavio! partnered with SAP and Softengine to innovate their business and improve customer satisfaction with SAP Business One.
Line of BusinessManufacturing
HeadquartersCarson, California, USA
Number Of Employees12
IndustryWholesale Distribution – Apparel
SAP® SolutionsSAP Business One Cloud
SAP® CompetitorsnVision, NetSuite
Rapid Deployment Solution
Customer Snapshot : History
A Long Tradition of Sewing the Perfect Shirt
Started in 1982, the Christopher Lena Shirt Co. has established a solid reputation for creating high-quality dress shirts for men. Producing approximately 500,000 shirts annually in various brands, colors, and styles, the company is renowned for their perfect size specification and impeccable sewing on all the shirts they produce.
Customer Snapshot : Business Model
Shirts for Every Occasion
Carson, California serves as the headquarters where Christopher Lena’s employees work with suppliers and overseas manufacturers to bring their shirts to consumers across the US. All the shirts are designed in-house, and their home base is where all operational and supply chain processes take place as well. These processes include sales, marketing, order processing, customer service, accounts receivables, and warehouse logistics and fulfillment.
Customer Snapshot : Success Strategy
Buttoned Up and Looking Fine
In order to ensure long-term business growth and success, Christopher Lena offers their high-quality shirts at reasonable prices online and in stores such as Men’s Wearhouse and other men’s specialty shops. By delivering a wide variety of styles and fits to choose from, customers have many options for finding the perfect shirt for every occasion.
Software Designed for the 80s Doesn’t Wear Well in the 21st Century
Although Christopher Lena wanted to expand their customer base, the legacy software the company had deployed was holding them back. Disparate and un-integrated systems caused process inefficiencies and challenges for accounting and order tracking. Not only was software support an issue, but the company was also not confident that the software would enable e-commerce functionality – a key to further expansion.
“We were using an industry solution that was adequate, but it couldn’t scale going forward.” – Leonard Kang, Operations Manager, Christopher Lena Shirt Co.
A Reputation for Tailored Solutions
When faced with the challenge of updating their technology to enable growth, Christopher Lena knew they had to invest in a software solution that would improve all areas of operations. After considering several options, the company chose SAP Business One Cloud with the Fashion One add-on solution by Softengine, Inc.
“We were looking for an integrated software solution that met our industry-specific needs while supporting best practices–based business processes. We wanted a solution that was adaptable to changing business conditions and our evolving technology needs, including mobile connectivity and e-commerce capabilities.” – Leonard Kang, Operations Manager, Christopher Lena Shirt Co.
Enter SAP : The SAP Experience
SAP and Christopher Lena – A Perfect Fit
By partnering with Softengine for the implementation, Christopher Lena was up and running with their new software after only 3 months.
“We walked the consultant through all of the business processes and reports we needed. We also explained our size, color, and style matrix and the logic behind our stock-keeping units. SAP Business One Cloud was the right size for our business and provided a platform for growth. Plus, we liked that it was available as a hosted software package. The Fashion One add-on provided the functionality we needed without a lot of customization.” – Leonard Kang, Operations Manager, Christopher Lena Shirt Co.
Fashion One Functions Fine, and Finishes in Fabulous Fashion
Christopher Lena knew they made the right choice by selecting SAP Business One Cloud. The solution enables the company to support all critical business processes efficiently and provides real-time access to inventory and receivables. In addition, the Fashion One add-on integrates with the SAP software to help the company manage finished inventory, raw materials, cutting tickets, allocations, accounts payable and receivable, and bar codes. All this added functionality means Christopher Lena can deliver their apparel to customers with better visibility, efficiency, and control.
Running Better : Benefits
Comfort and Confidence
SAP Business One Cloud has improved Christopher Lena’s operations and increased insight with minimal cost and complexity. The company is now more agile so they can introduce new styles more quickly to satisfy their customers’ changing demands.
“We’re offering better styles and more aggressive pricing, so our customers are happier. With SAP software and Fashion One, we have better insight across our entire value chain to support business decisions, improve our margins, and expand our customer base.” – Leonard Kang, Operations Manager, Christopher Lena Shirt Co.
Running Better : Lessons Learned
Efficiency Never Goes Out of Style
Christopher Lena is taking advantage of their tightly-linked and efficient business operations so they can get their apparel to market and into customer’s closets. In addition, the company has better data analysis and reporting functionality.
“We can run reports to see our average profit margins. With this insight, we can price items more aggressively to turn our inventory faster. We didn’t have that visibility before to validate our decisions.” – Leonard Kang, Operations Manager, Christopher Lena Shirt Co.
Running Better : Today
Dressed for Success
Today, Christopher Lena is realizing many benefits as a result of their implementation, such as increased sales and company growth. By leveraging a cloud solution and Softengine’s expertise, Christopher Lena has dramatically accelerated their time to value.
“We’ve had six percent growth since last year, which is particularly remarkable as our target audience of baby boomers is growing out of the need for dress wear.” – Leonard Kang, Operations Manager, Christopher Lena Shirt Co.
Looking Fashionably Forward
By focusing on tightening production management and the tracking of raw materials, Christopher Lena is in the best position to realize incremental improvements to their operations. So the next time you find yourself shopping for that perfect shirt, you will have the confidence of knowing that Christopher Lena will deliver exactly what you’re looking for.