Customer Journeys – Edesia Global Nutrition

Customer Journey

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Customer Snapshot

Harnessing the Power of the Peanut and Determination to Nourish Children

  • Company

    Edesia Global Nutrition
  • Line of Business

    Human Resources
  • Industry

    Healthcare
  • Headquarters

    Providence, Rhode Island, USA
  • Revenue

  • Featured Products and Services

    SAP Business One

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Cloud

Database & Technology

SAP Hana

Mobile

Rapid Deployment Solution

 

Like all good things, Edesia started with an idea. Navyn Salem, a stay-at-home mother of four, set out with a goal to end global childhood malnutrition. She founded Edesia and began manufacturing power-packed, nutritionally balanced, ready-to-use food. Now, each year millions of these "miracle packets" leave their Providence, Rhode Island factory and end up in the hands of malnourished children all over the world.


Customer Snapshot : History

From One Tiny Corner of the U.S. to 3 Million Children Around the World




2007 - Navyn Salem, a stay-at-home mother of four girls, set out with a goal to end the crisis of malnutrition for > 220 million children around the world



2007 - The first factory was established in Tanzania



2007-2009 - Developed national guidelines for the use and distribution of RUTFs and started pilot programs in several regions



2009 - Navyn founded Edesia, a non-profit based in Providence, Rhode Island



2010 - The first sachet of Plumpy’Nut® came off the production line



2010 - USAID procured Nutributter from Edesia, solidifying its commitment to the prevention of stunting in children worldwide



2011 - Navyn handed over Power Foods to Tanzanian leadership, so that she could devote her time and focus to the US operation



2012 - Navyn was named New England Business Woman of the Year by Bryant University, received the Roger E. Joseph Prize from Hebrew Union College for being an outstanding humanitarian, and was awarded an honorary doctorate in social sciences from Boston College



2013 - Navyn received an honorary degree in business administration from Bryant University



2014 - Navyn became one of the Aspen Institute’s Henry Crown Fellows



2015 - Edesia’s products are delivered to children for free through distribution partners such as UNICEF and the World Food Programme, who purchase them from Edesia at cost



If a child under the age of five does not get the proper nutrition he or she needs, the mental and physical deficits cannot be readily overcome. A malnourished child will do poorly in school, get sick more often, and, without intending to, reinforce generational cycles of poverty. Therefore, ready-to-use foods save and protect young lives, while they help improve the overall outlook for families, communities, and countries.

Edesia’s PlumpyField® Network partners are each dedicated to increasing access to nutritional solutions for at-risk populations through the production of RUFs. These nine partners source ingredients locally, thereby contributing to the economic growth and stability of their communities.

 

“I will not rest until we have made measurable and significant impact.”
— Navyn Salem, Founder & Board Chair, Edesia | Global Nutrition Solutions


Customer Snapshot : Business Model

Providing Proper Nutrition, a Basic Human Right


 

Edesia's mission is to treat and prevent malnutrition for the world's most vulnerable children; their vision is a world in which all people have access to the basic human right of food and nutrition. They are committed to assuring that vulnerable individuals no longer suffer and die needlessly from malnutrition – a completely preventable condition. They treat all children as their own, and produce for them the lifesaving tools they need to overcome malnutrition and thrive. They act now, because the cost of inaction is too great.

 


Customer Snapshot : Success Strategy

Collaboration and Communication are the Keys that Open Doors to a Brighter, Healthier Future

 

Edesia recognizes the complexity of addressing malnutrition globally. Nutrition for young children, pregnant and breastfeeding mothers, people living with HIV/AIDS, and other vulnerable populations is part of larger and more complex problems. Addressing education, agriculture, and policy change must also be a part of the solution.

Edesia supplies product for organizations working in emergency situations as well as standard nutrition programming. In recognition that treating the most severe cases is not a permanent solution, Edesia also supplies products for and is an advocate of preventative approaches.

Edesia cannot do this alone. Edesia believes in collaboration and communication and works with a number of organizations and research institutions to ensure that a multifaceted approach to alleviating malnutrition is being pursued. Edesia is always looking for opportunities to develop new partnerships and move toward long-term sustainability.


The Challenge

Time for an Upgrade

One of the key elements to creating Edesia’s ready-to-use food (RUF) is quality control of the precise formulas involved in food production. For their first five years, the company relied on a custom software product that offered comprehensive Quality Assurance (QA) and Quality Control (QC), but the fact that it wasn’t tied to shipping or production made the process labor intensive and prone to errors. The team realized that an updated, integrated system would help improve quality and efficiency.

 

“Without real-time data and detailed monitoring of raw materials, all of our processes were too labor-intensive and time-consuming,”
— Brian Dugas, Senior IT Manager


Enter SAP

Student Research Project Identified a Clear Winner

 

Edesia enlisted the help of students in the MIT Sloan School of Management who were looking for a special project to work on. The students were tasked with finding the right ERP software solution for the company’s needs. Working collaboratively, three potential software packages were identified and SAP Business One, a proven solution with a stellar track record with food-centric businesses, emerged as the best choice.


Enter SAP : The SAP Experience

Breathing Easier Thanks to a Grant from SAP and Generous Donations from SAP partners

 

As a small nonprofit with a limited budget, Edesia was concerned about the costs of implementing a custom solution. Fortunately, Softengine learned of SAP’s Corporate Social Responsibility (CSR) program, and reached out to SAP. SAP helped Edesia apply for the grant which included a request for additional funding for Softengine’s proposed customizations. Boyum IT also agreed to donate its B1 Usability Package to the project. Edesia won the bid and SAP agreed to fund the entire project.


Better Business : Running Better

Complete Ingredient Transparency for Rigorous Food Safety Standards

 

SAP BusinessOne incorporated all of Edesia’s business operations and data under one main umbrella, enabling the different arms of the business to stay in constant contact. Edesia added Open Items List and Perpetual Inventory Extensions, as well as Softengine’s Food One, QA Module and Blending Modules, enabling Edesia to coordinate resources, test, approve, and easily trace each food item’s origins back to its source ingredients.


Better Business : Benefits

A Perfect Blend

Softengine and SAP rallied together behind Edesia to support their mission. And Edesia is behind SAP in their commitment to providing young people around the globe with greater opportunities to survive and thrive. The new system behind Edesia’s ERP is so easy to use it is practically automated, according to Brian Dugas, Edesia’s Senior IT Manager. Quality Control, inventory management and overall cost management have improved significantly, enabling Edesia to reach even more people than ever before.

 

“Without SAP’s CSR program, we couldn’t have afforded such a robust ERP solution. SAP and Softengine really came through for us. Overall, this has been such a great experience – and we are grateful for their confidence in our ability to fulfill our mission using their state-of-the-art tools.”
— Brian Dugas, Senior IT Manager, Edesia


Better Business : Today

A System that Grows with the Company

 

The new ERP solution has improved inventory management and made the whole production process more efficient and effective. The time and money saved are truly time and money earned – a big bonus for a non-profit which has tasked itself with nourishing millions of children worldwide and operates out of a little corner of the smallest state in the U.S.